We look back over the past 10 decades to the handbags that defined each era.
Fashion trends have always defined each era, reflecting historical movements as well as societal and economic changes with every passing decade. We can look to the ultimate accessory, the handbag, to characterize these periods. From the classic Chanel 2.55 to the grunge era of the Balenciaga City, we have selected 10 bags from the last century that have stood the test of time, inspiring countless imitations and cementing their enduring legacy.
1930s
Louis Vuitton Speedy
Introduced in the 1930s, the Louis Vuitton Speedy reflected the rise of interest in international travel. Functional design mirrored the growing demand for stylish yet practical travel accessories. Designed as a smaller, more practical version of the brand’s larger travel bags. It reached iconic status in the 1960s when ‘It Girl’ Audrey Hepburn was spotted carrying one, elevating the bag to instant stardom.
1940s
Gucci Bamboo top handle bag.
The iconic Gucci handle was created out of necessity, during post-war leather shortages in Italy. Designer, Guccio Gucci, designed the bag handle using bamboo imported from Japan, with the Florentine artists in their atelier patenting a technique, using an open flame, to soften and shape it into a handle. It has been worn by Ingrid Bergman in the 1950s to more recently by Harry Styles.
1950s
Chanel 2.55
The Chanel 2.55, created by Coco Chanel in February 1955, revolutionized handbags, with its iconic quilted leather design, long chain strap and Mademoiselle closure. Reshaping the future of the luxury market. Chanel’s aim was to free women from the constraints of the ‘top-handle’ bag, allowing them to be hands-free whilst in turn reflecting defiance, power and practicality. Despite the dramatically exponential price increase over the years, the 2.55 remains a timeless classic and steadfast Chanel staple.
1960s
Gucci Jackie
Rarely seen without one tucked under her arm, the Gucci Jackie bag, introduced in 1961, became synonymous with Jackie Onassis. The bag’s simple yet elegant design, with its curved shape and signature horsebit closure, epitomized sophistication. The Jackie bag became an enduring symbol of timeless and classic style, and still remains one of Gucci’s most iconic pieces, loved for its understated luxury and enduring appeal.
1970s
Bottega Intrecciato bag.
The brands signature style, ‘Intrecciato’, literally means woven or braided. It’s bohemian, handcrafted spirit reflects the fashion trends of the 1970s when it was first created. It was cemented in cinema history by Lauren Hutton in the 1980s film American Gigolo and is now worn by those wanting understated luxury.
1980s
Hermès Birkin (1984)
Named after Jane Birkin, the Birkin bag debuted in 1984 and quickly became a symbol of prestige and exclusivity. Inspired by a chance meeting between Birkin and Hermès’ CEO/Artistic Director Jean-Louis Dumas, the bag combined craftsmanship with functionality, featuring a spacious interior and durable leather. Today, the Birkin remains one of the most coveted handbags in the world, with its association to the bohemian actress adding an aura of glamour and nostalgia.
1990s
Fendi Baguette
The Fendi Baguette, introduced in 1997, became a cultural phenomenon, largely thanks to Sex and The City’s Carrie Bradshaw. Known for its compact size, unique shape, and signature “FF” logo, the bag embodied the fashion-forward, logo-centric style of the late ‘90s. The Baguette’s ability to be evolved in countless materials and colors made it a versatile statement piece, ensuring its place in fashion history as a symbol of modern luxury.
2000s
Balenciaga City Bag
The Balenciaga City Bag, first released in 2001, became synonymous with the effortless, grungey, rebellious style of the early 2000s. The slouchy logo-free silhouette, distressed leather, and studded hardware made it a favorite among street style aficionados. Although initially a cult favorite, the bag has surged back into popularity each decade since its conception, cementing its place as a piece of fashion history.
2010s
Stella McCartney, Falabella bag
This bag holds the title of the first vegan luxury bag, crafted from vegan leathers. It reflects the brands ethos of sustainable and ethical materials, as well as the slouchy style reflecting the bohemian spirit of the brand.
Now
Miu Miu, Arcadie bag
We predict Miu Miu’s charming Arcadie bag as a future classic. It’s unique retro inspired shape, soft leather and range of colours make it a versatile and fun piece for your collection.
By Indigo Keane / Luxury Specialist
Top Image: Poster advertising Chanel with Lindsey Wixson in paper magazine from 2014 / Alamy
February 2025